Client
- East Coast Plunge
Services
- Graphic Design
- Logo Design
Deliverables
- Logo Vector Files
- Web Files
- Print Files
Other
- Logo Assets
- Logo Spec Sheet
- 3 Revisions
Website
Project Info
Challenge
Designing the East Coast Plunge logo presented a unique set of challenges for me. Working remotely with the client over a large distance, only having 3 revisions available, and furthermore preparing all the necessary files and assets requested by the client would proove to be an adverse mission.
Solution
As I worked remotely with the client over a considerable distance, effective communication became crucial throughout the design process. With only 3 revisions at my disposal, accurately capturing the desired look and feel that the client envisioned was paramount so I relied on client examples and clear communication. Moreover, meticulous attention to detail was required to prepare all the requested files and assets. My solution involved striking the perfect balance between creativity and professionalism, ensuring that the logo truly reflected the spirit and essence of East Coast Plunge.
Logo Design
East Coast Plunge Logo Design
East Coast Plunge is a company that assists its’ patrons in the health activity of “Cold Plunges” or “Polar Plunges” as some may call them. I was tasked with creating the logo for this new company using only e-mail conversations along with examples of logo ideas and similar logo designs to achieve the clients vision. I had a lot of fun working on this logo with the owner as she was very receptive to my professional advice and design choices and most importantly we both ended up with a logo we love. See some of the design process in the pictures below.
Featured Project
Macauliffe Books Canada Book Design
This journey began with a single book, and has since blossomed into a remarkable business relationship, resulting in an impressive portfolio of diverse works.